UDYOGINIS STORIES →
From IT Professional to Startup Founder: Sween’s Mission to Find Better Toys for Kids
After 12 years navigating the high-pressure world of the IT industry, Sween was no stranger to complex systems and problem-solving. However, her most profound “system upgrade” came with motherhood.
• Chaitra Divate • Category: Udyoginis Stories/ Stories
As she raised her five-year-old daughter, she noticed a frustrating gap in the Indian market: it was surprisingly difficult to find high-quality, educational toys for kids that were also trendy and practical.
This realisation was the spark for SaweeToys. Named affectionately after her daughter’s nickname at home, Sween’s startup is a bridge between the digital discipline of her past and the playful, purposeful world of a child’s future.
• 3 min read • Mar 14, 2026
Curating Meaningful Children's Activities
For Sween, entrepreneurship was a legacy before it was a career. Growing up in a business-oriented family with roots in Punjab and Haryana, she watched her father build an enterprise from the ground up. This background instilled in her the resilience needed to move beyond the “Hamleys-only” market and create a space where children’s activities are designed to be both stylish and brain-boosting.
SaweeToys focuses on:
- Interactive Games: Thoughtfully selected to engage young minds and foster creativity.
- • Lifestyle Essentials: Trendy bags and bottles that solve the daily logistical puzzles parents face.
- • Learning-Based Play: Ensuring that every item in the catalogue serves a developmental purpose.
Providing the Best Toys for Kids Near Me
One of Sween’s core missions is to provide a holistic shopping experience. She recognised that when parents search for toys for kids near me, they are often met with stores that offer either “fancy” decorative items or basic utilities, but rarely both.
By applying her IT expertise to the backend – meticulously mapping SKUs, barcodes, and HSN codes – Sween has built a startup that functions with corporate precision but feels like a personal recommendation from one mother to another. Whether a parent is looking for toys for kids, boys/girls, they can find a curated collection that reflects Sween’s high standards for quality and safety.
Integration of Family and Vision
Balancing a burgeoning business with family life isn’t about perfection for Sween; it’s about intentionality. With the unwavering support of her husband, she has integrated her professional goals with her household responsibilities. To maintain her edge, she stays anchored through yoga, strength training, and moments of reflection in nature.
The “aha!” moment for Sween wasn’t just about selling a product; it was about the surreal feeling of holding a SaweeToys item in her hand for the first time, complete with professional branding and packaging. It was the moment her vision became a reality.
A Legacy in the Making
Sween’s message to other women is simple: “Start small, but start.” She believes that a unique perspective is a founder’s greatest strength. As she scales SaweeToys beyond her current city, her long-term goal remains clear: to be the trusted, one-stop destination where learning, play, and style come together.
By focusing on quality and staying consistent, Sween is ensuring that toys for kids are no longer just playthings, but the building blocks of a joyful, well-rounded childhood.
At Desi Udyoginis, we believe every woman’s journey deserves to be seen, heard, and celebrated. Stories like these remind us that entrepreneurship is not just about building businesses – it’s about building lives, communities, and lasting impact.